Matt has been obsessed with the hair industry for 15 years. From early on, he was clear he could lead a team and get the best out of them, with his personalised approach to educating and training. At 23, Matt started his own brand and hasn’t looked back. His focus on the overall look has allowed both Matt and his team to remain well-rounded, and achieve a top-tier level of cutting, colouring and styling.

"BOSS MAN"
CREATIVE DIRECTOR

"BOSS MAN" - CREATIVE DIRECTOR

Charlotte has been in the hair industry for 15 years, and her work and skillset is clear evidence of this. The moment she walked into Studio Warhol, it was clear that her perfect balance with Matt would create an amazing salon and the best stylists, and dreams of The Factory 3013 became possible. Her attention to detail and patience is unparalleled, and her belief in education and no short cuts echoes through the stylists she has had the pleasure to mentor. 

"BOSS LADY" PRINCIPAL STYLIST

"BOSS LADY" - PRINCIPAL STYLIST

In the 5 years that Demi has been in the hair industry, she has consistently smashed her goals, one being becoming a savage with the scissors. She understands the concept of wash and wear hair. Her warm, bubbly personality makes people fall in love with her instantly, and her incredible hair ability makes them come back every time. 

"SMILING ASSASIN"
SENIOR STYLIST

"SMILING ASSASIN" - SENIOR STYLIST

Holly has been in the hair industry for 5 years, starting her career in the same salon Matt did 15 years ago. Instantly we knew that Holly was a perfect match with The Factory 3013 – she is the definition of treating hairdressing as not just a job, but a career. The passion Holly pours into her work is unmatched, and her hair painting is next level, but it is her out-of-the-box thinking that truly sets her apart and allows her to produce consistently excellent hair. 

"SALON SWEATHEART"
SENIOR STYLIST

"SALON SWEATHEART" - SENIOR STYLIST

With over 10 years experience in the industry, Tiff didn’t come here to play. Her painting skills are next to Picasso and her cutting technique is something out of a Quentin Tarantino film.
She makes the impossible possible, armed with knowledge on lightening even the darkest hair and an ability to make any colour of the rainbow a wearable canvas for day to day life.

"PICASSO"
SENIOR STYLIST

"PICASSO" - SENIOR STYLIST

Our bright and bubbly emerging stylist, Shannon fell in love with all things hair after some DIY lockdown experimentation. Shannon keeps the whole operation going - whether she’s at the basin or assisting our stylists, she’s always doing so with a huge smile - and she gives a killer head massage.

"UP & COMER"
APPRENTICE

"THE UP & COMER" - APPRENTICE

With 6 years of salon experience under her belt and a knack for analytics and logical thinking, our star admin girl gets our shit sorted. She under goes the mammoth task of all aspects of admin and client care as well as keeping Matt and the salon running smoothly with limited hiccups.

"SALON BABYSITTER"